Technical Information
Types of Mobile Messaging
Mobile communication today primarily includes:
- SMS (Short Message Service)
- MMS (Multimedia Messaging Service)
- RCS (Rich Communication Services)
- Email
- Application-to-Person (A2P) Messaging & Short
Codes
Each type is described below.
SMS (Short Message Service)
SMS is the most widely supported mobile messaging standard and works
on virtually all mobile phones.
Message Length
SMS messages are limited by byte size, not simply character
count:
- GSM-7 encoding (standard Latin alphabet)
- Up to 160 characters per single-part
message
- Unicode (UCS-2) encoding (used when messages
contain emojis, accented characters, or non-Latin scripts such as
Arabic, Chinese, Cyrillic, etc.)
- Up to 70 characters per single-part
message
If a message exceeds these limits, it is automatically split into
multiple segments (concatenated SMS).
Concatenated (Multipart) SMS
When messages exceed the single-part limit:
- GSM-7 multipart SMS: 153 characters per
segment
- Unicode multipart SMS: 67 characters per
segment
Each segment may be billed separately by the carrier.
Note: The presence of emojis, smart quotes, or special symbols may
cause the message to be encoded in Unicode, reducing the character
limit.
MMS (Multimedia Messaging Service)
MMS allows users to send multimedia content such as:
- Images
- Audio files
- Video clips
- Text with media attachments
Key Characteristics
- MMS messages have larger size limits than SMS, but the maximum
size varies by carrier and country.
- Media may be compressed or resized automatically by the sending
device or carrier.
- Delivery speeds depend on mobile data connectivity.
- Carrier compatibility and supported file formats may
vary.
Message size limits, delivery behavior, and applicable fees are
determined by the recipient’s and sender’s mobile carriers.
RCS (Rich Communication Services)
RCS is a modern messaging protocol designed to enhance SMS and MMS
functionality.
Features may include:
- Read receipts
- Typing indicators
- High-resolution media sharing
- Wi-Fi messaging
- Group chat enhancements
RCS is supported on many Android devices and carriers and may be
available on other platforms depending on carrier and device
support.
RCS functionality depends on:
- Carrier support
- Device compatibility
- Internet connectivity
If RCS is unavailable, messages are typically delivered via SMS or
MMS.
Email to Mobile
Many mobile devices allow users to send and receive email.
Messages sent to email addresses are transmitted over the internet
rather than via SMS or MMS protocols. Delivery speed and availability
depend on internet connectivity and the email provider.
When sending multimedia content, users may choose to send via MMS or
email depending on their device and service configuration.
A2P Messaging (Application-to-Person)
A2P messaging refers to messages sent from businesses or applications
to mobile users. These messages may include:
- Account notifications
- Two-factor authentication (2FA)
- Customer support updates
- Marketing or promotional messages
A2P messages may be delivered using:
- 10-digit long codes
- Toll-free numbers
- Short codes (5–6 digit numbers)
- Registered sender IDs (in supported countries)
Carrier registration and compliance requirements apply in many
regions.
SMS Encoding Reference
GSM-7 Encoding
| Single-part |
160 characters |
| Multipart (per segment) |
153 characters |
Unicode (UCS-2) Encoding
| Single-part |
70 characters |
| Multipart (per segment) |
67 characters |
Special characters (e.g., €, emojis, non-Latin alphabets) may trigger
Unicode encoding and reduce message length.
“Message and Data Rates May Apply”
“Message and data rates may apply” means that your mobile carrier may
charge you for sending or receiving messages according to your
individual mobile service plan.
Charges may include:
- Per-message SMS or MMS fees
- Data usage charges
- Premium service charges (if applicable)
Please consult your mobile carrier directly for details regarding
your specific plan.
We do not control and are not responsible for carrier-imposed
charges.
Premium Messages & Short Codes
Premium or subscription-based messages may be sent from short codes
(typically 5–6 digit numbers) or designated premium numbers.
These services may involve:
- One-time charges
- Recurring subscription charges
- Donation-based billing
- Content purchases
Important Consumer Information
- Subscription services require prior user consent.
- Message frequency and pricing must be disclosed at
sign-up.
- Users may opt out by replying STOP where
supported.
- Users may request help by replying HELP where
supported.
If you believe you have been subscribed unintentionally, contact your
mobile carrier immediately.
User Privacy & Consent
Mobile messaging services typically require:
- Clear user opt-in consent before receiving recurring marketing
messages
- Transparent disclosure of message frequency
- Clear opt-out instructions
We recommend that users review:
- The privacy policy of any service they subscribe to
- The terms and conditions of messaging programs
- Their mobile carrier’s billing policies
Important Disclaimer
Mobile messaging services depend on:
- Carrier infrastructure
- Device compatibility
- Network availability
- Geographic location
Delivery is not guaranteed and may be delayed or blocked due to
carrier filtering, device limitations, or regulatory requirements.
For questions about your mobile billing or messaging capabilities,
please contact your mobile carrier directly.